CONCEPTUAL INSPIRATION BEHIND PERPETUAL EARRINGS

Continual / 未中断 (wèi zhōng duàn)
That was the conceptual inspiration behind the PERPETUAL earrings.

Have you ever wondered why circles seem to be visually more pleasing than ovals? Is it because we tend to associate perfection and goodness with circles?

But if you think about it, an oval is just an elongated circle. It is 𝒔𝒕𝒊𝒍𝒍 a circle at the end of the day. Just like a circle, you still don’t know at what point it starts and when it ends, and therefore it is continual. There is nothing unique about this design, just nothing more, and nothing less.

Times may be difficult now. It may seem that the situation is going on perpetually with the future looking bleak. Let’s do our best, and I hope that you’ll see that even in tough times, we are not less or more perfect than we’ve ever been. We’ll pull through it together.

With love,
Ju